Williams-Sonoma’s President and CEO, Laura Alber, expressed confidence in achieving higher product margins despite increased tariffs, leveraging the company’s design capabilities and strong vendor relationships. The company is shifting its sourcing away from China to reduce tariff impacts and plans to increase domestic production, which already accounts for 18% of its goods. CFO Jeff Howie outlined strategies to gain cost concessions and improve supply chain efficiency, aiming to enhance its “Made in USA” offerings, which are becoming more appealing due to favorable margins amidst tariff challenges.

Source: https://www.supplychaindive.com/news/williams-sonoma-leverage-tariffs-china-pricing/743756/