Chipotle has reintroduced smoked brisket as a limited-time menu item, with early results being highly positive, according to interim CEO Scott Boatwright. The return involved extensive planning over two and a half years, particularly in supply chain management, requiring an additional 22 million pounds of beef sourced from various countries. Chipotle also ensured compliance with its responsible sourcing policy and sourced specific spices in advance to meet recipe demands. As the brisket promotion continues, Chipotle is already testing a new menu item, honey chicken, emphasizing the importance of streamlined execution and quality standards.

Source: https://www.supplychaindive.com/news/chipotle-smoked-brisket-supply-chain/732217/