Under Armour is diversifying its global sourcing to mitigate tariff impacts, with 30% of goods sourced from Vietnam, 20% from Jordan, and 15% from Indonesia, as shared by CFO David Bergman. This diversification helps reduce reliance on single markets and navigate geopolitical complexities. Despite these efforts, the brand faces significant exposure to U.S. tariffs, particularly a potential 46% duty on Vietnamese imports. To address demand uncertainty, Under Armour is managing purchase orders tightly and reassessing its supply chain to improve efficiency and reduce costs.

Source: https://www.supplychaindive.com/news/under-armour-tariff-strategy-may-earnings/748797/