Lemon Queen emphasizes the importance of honest and responsible communication through its sustainable initiative, Lemon Green. The program aims to demonstrate that effective communication can support impactful actions without resorting to greenwashing. At Air Cargo Europe, Lemon Queen created eco-friendly booths for various clients, utilizing reusable materials and energy-efficient solutions. They also promote meaningful engagement over disposable giveaways and provide clients with environmental impact reports. By aligning communication with genuine eco-responsibility, Lemon Queen aspires to set a new industry standard that fosters transformation.