At a recent event hosted by Supply Chain Dive and Retail Dive, executives emphasized that clear communication and on-time delivery are more crucial for customer satisfaction than speed. Companies like Purple Innovation focus on meeting delivery promises rather than competing with faster options. Retailers should customize delivery timelines to suit customer needs, as reliability is valued over speed. With consumers expecting real-time tracking like food deliveries, technology plays a key role in enhancing visibility and transparency in the retail delivery process, fostering customer trust.

Source: https://www.supplychaindive.com/news/delivery-reliability-speed-e-commerce-retailers/747487/