Qatar Airways Cargo is set to reveal Sama, the first AI-powered digital cabin crew for both passenger and cargo services, at Air Cargo Europe 2025 in Munich. This innovation highlights the airline’s commitment to advanced technology and leadership in digital transformation in air freight. Initially designed to enhance passenger experiences, Sama will now assist cargo customers with bookings, tracking, and inquiries, thus improving efficiency and responsiveness in logistics. Mark Drusch, Chief Officer Cargo, emphasized that Sama underscores Qatar Airways’ dedication to innovation across all services.