Mattel’s CEO, Ynon Kreiz, announced plans to adjust pricing in response to tariffs and global trade uncertainties, aiming to keep 40-50% of U.S. products priced under $20. The company is diversifying its supply chain, reducing production in China from under 20% to below 15% by next year and planning to relocate 500 toy SKUs. While facing a widening net loss, Mattel remains optimistic about its international business and is increasing cost savings targets. The firm is pausing its full-year guidance amid tariff unpredictability but believes it can adapt effectively to market changes.

Source: https://www.supplychaindive.com/news/mattel-warns-tariffs-toy-price-increases/747455/