Air France KLM Martinair Cargo (AFKLMP) achieved a record 85% of its bookings online last month, highlighting the success of its myCargo digital platform. This platform, developed over eight years, has transformed from a basic quoting tool into a comprehensive service hub, enhancing customer experience. AFKLMP is also investing in dynamic pricing and a new CRM system with Salesforce, aiming for improved service levels by mid-2025. Additionally, the company is expanding its network to support booming e-commerce in Asia while maintaining capacity in other regions.

Source: https://www.stattimes.com/air-cargo/air-france-klm-martinair-cargo-reports-85-online-sales-1354057