The air cargo industry is under pressure to modernize through digitalization, with IATA’s ONE Record standard at the forefront, aiming to enhance data sharing across the supply chain. Despite its clear benefits, including real-time visibility and interoperability, adoption has faced resistance due to legacy systems and cultural inertia, particularly among freight forwarders. Leaders like Matthias Hurst and Brendan Sullivan emphasize the necessity for stakeholders to embrace this change to remain competitive. Initiatives like the Fraunhofer Institute’s open-source NE:ONE Server are driving progress, yet wider acceptance is crucial for the industry’s digital transformation.