WestJet’s cargo sector experienced significant success in 2024, characterized by a 60% year-over-year revenue increase, driven by rising belly cargo demand and strategic partnerships. The airline is shifting focus from dedicated freighters to expanding belly cargo opportunities on passenger routes. Recent initiatives include a Block Space Agreement with Virgin Atlantic, enhancing cargo capacity to London and beyond, and improvements to digital platforms for better booking and tracking. Despite this growth, Kirsten de Bruijn announced her departure from WestJet, citing challenges in the freighter business.

Source: https://www.freightweek.org/index.php/en/latest-news/9060-westjet-celebrates-growth-in-belly-cargo