Bel Group, known for Babybel and The Laughing Cow cheeses, has implemented Kinaxis software to enhance its operational performance and supply chain visibility. By deploying the Kinaxis Maestro platform, the company aims to improve scenario planning and better manage disruptions with real-time data. This integration will assist Bel Group in responding swiftly to changes in consumer demand, optimizing shelf-life management, and reducing transportation costs and emissions through collaboration with supply chain partner 4flow.

Source: https://www.supplychaindive.com/news/babybel-cheese-owner-supply-chain-planning-ai-bel-group/735807/