Target is testing new delivery routes utilizing drivers from its Shipt subsidiary to enhance “brown box delivery” beyond same-day options, especially in areas lacking a nearby sortation center. Although specific locations for the test weren’t disclosed, early results have been promising, indicating increased speed and cost efficiency. This initiative complements Target’s strategy of using stores as fulfillment centers and aims to improve shipping times, with a reported 30% rise in packages delivered by Shipt drivers last year. Target’s focus on delivery efficiency is expected to drive sales growth.
Source: https://www.supplychaindive.com/news/target-shipt-store-delivery-routes/742967/