Supply chain leaders in the medical device industry face confusion due to numerous strategies aimed at enhancing operations. Sanjay Gupta, a seasoned executive at Imbed Biosciences, emphasizes the importance of aligning supply chain strategies with business objectives and engaging cross-functional teams. Key trends include evolving customer expectations driven by online shopping, as well as the integration of AI and machine learning. Gupta advocates for a structured approach to strategy development and implementation while highlighting the necessity of risk management and the use of key performance indicators to measure success.