Rocky Brands is transitioning production away from China in response to anticipated U.S. tariff hikes, with ample inventory built up to facilitate this shift. The company plans to manufacture less than 20% of its products in China by year-end, down from 50% in 2024, and will increase production in the Dominican Republic and Puerto Rico. Despite facing a 10% tariff from the Dominican Republic, it is significantly lower than China’s. Rocky Brands is also implementing price increases on certain footwear styles as a strategy against potential tariffs, while remaining cautious about future inventory levels.

Source: https://www.supplychaindive.com/news/rocky-brands-inventory-buffer-tariffs-sourcing/747571/