Ralph Lauren plans to adapt its production strategy to minimize tariff impacts by collaborating with suppliers and shifting production to countries with lower U.S. tariff rates. CFO Justin Picicci highlighted the brand’s diversified supply chain, with no single country accounting for more than 20% of production. Additionally, Ralph Lauren is leveraging AI for better inventory planning, exploring selective pricing actions, and working with partners to enhance cost efficiencies. However, Picicci noted that the company remains cautious due to macroeconomic factors affecting consumer spending.

Source: https://www.supplychaindive.com/news/ralph-lauren-tariffs-supply-chain/749685/