Qatar Airways Cargo is excited to announce the expansion of Sama, its AI Digital Human, from enhancing passenger services to revolutionizing cargo operations. This development will be highlighted at Air Cargo Europe in June 2025. Originally designed to assist with passenger bookings and inquiries, Sama now extends her capabilities to the air freight sector, aiding customers with cargo bookings and tracking. Mark Drusch, Chief Officer Cargo, emphasized the commitment to innovation and ensuring high-quality service in cargo, similar to that offered to passengers. Attendees will have the chance to see Sama in action at the event.

Source: https://www.freightweek.org/index.php/en/latest-news/9168-qatar-airways-to-showcase-sama