How MeatWorks developed a plan for expanding its shipping capabilities.

MeatWorks has significantly boosted its growth by introducing free two-day shipping for its beef, chicken, and pork products across the contiguous U.S. Initially limited to Illinois and nearby states, the Chicago-based company now serves 48 states, leveraging FedEx and a fulfillment partner to manage logistics. This expansion, prompted by a surge in demand from previously unserved areas, required careful supply chain adjustments, including sourcing additional products and ensuring proper packaging to prevent spoilage. MeatWorks aims to enhance shipping frequency while maintaining cost efficiency.