Striking a balance between sustainability and efficiency: Insights on home delivery during the pandemic period.

The study investigates how e-commerce retailers balanced sustainability with delivery expectations during the COVID-19 pandemic by interviewing logistics and e-commerce companies and surveying consumers. Findings reveal that while consumers prioritize delivery speed, there is also a growing interest in sustainable practices such as reusable packaging and electric vehicles. Many consumers are willing to pay more for environmentally friendly delivery options, highlighting a significant trend toward sustainability even in developing economies. Overall, the research emphasizes the importance of aligning delivery services with consumer preferences in a rapidly evolving market.