The greenwashing dilemma: Is it possible for global freight to genuinely substantiate its assertions?

Historically, the logistics sector relied on average emission factors to estimate carbon footprints due to a lack of precise data, but new EU and UK regulations now mandate verifiable primary data for environmental claims. CO2 Connect's CO2X platform directly collects operational data, enhancing transparency and compliance with standards like ISO 14083. This shift also addresses cultural challenges as firms must transition from offsetting to auditing emissions throughout their supply chains. As regulatory scrutiny intensifies, companies will need to substantiate their claims with accurate, traceable records rather than estimates to avoid liability.