Wheels Up finalizes its worldwide brand transition to a unified identity.

Wheels Up Experience has successfully integrated Air Partner’s private jet and group charter services into its brand, enhancing its customer engagement model globally, particularly in the UK and beyond. This transition, which began earlier in the US, aims to unify services under the Wheels Up identity while keeping Air Partner Cargo independent. The integration offers customers a streamlined aviation platform, improving service accountability and access to a comprehensive range of travel options. Wheels Up emphasizes the importance of this consolidation for enhancing customer relationships and leveraging Air Partner's decades of expertise.