Resetting EU customs: The implications of the de minimis elimination for logistics.

Starting July 1, 2026, the EU will eliminate the €150 customs duty exemption on low-value imports, introducing a €3 duty per item for qualifying B2C cross-border sales. This reform aims to address issues like undervaluation and safety risks, transitioning customs into a regulatory tool. All imports below €150 will require detailed item-level declarations, complicating processing and increasing costs for returns. E-commerce operators will face higher landed costs, possibly affecting pricing and product strategies, while logistics providers must adapt to new compliance and data accuracy demands in their operations.