Cargo in the shadows: Bridging the air freight visibility divide.

The air cargo industry excels in tracking shipments at origin and destination points, but faces significant data continuity issues during transit. While various stakeholders generate valuable data, they often lack a unified format for real-time sharing, leading to visibility gaps, particularly during handoffs. The International Air Transport Association (IATA) is advocating for a common data standard through its ONE Record program to improve transparency. Innovations like IoT-enabled ULDs aim to transform these assets into active data sources, enhancing operational awareness and addressing the current limitations in cargo visibility.