Virgin Voyages has begun its operations from Los Angeles.

Virgin Voyages has launched its first-ever West Coast itinerary from the Los Angeles Cruise Terminal, with the Brilliant Lady serving as its homeport this spring. This marks the cruise line's debut in the region, offering adults-only experiences and unique itineraries to iconic destinations. The ship, which began its inaugural tour in September 2025, is designed for 2,770 passengers and includes over 20 dining options, immersive entertainment, and dedicated wellness programs. With a focus on premium dining and activities, it caters specifically to the West Coast audience.