FedEx supports CSK and promotes the expansion of India's international trade.

FedEx's partnership with Chennai Super Kings (CSK) highlights its strategic entry into the lucrative Indian Premier League (IPL), which has evolved from a $2 billion league in 2008 to an estimated $18.5 billion by 2026. The IPL is now the second most valuable sports media property globally, attracting significant investment, as evidenced by record franchise sales. FedEx's campaign, "FedEx. The Move India Needs," emphasizes its role in supporting India's export economy, aligning with CSK's strong fan loyalty and market presence, and positioning FedEx as a key player in India's burgeoning logistics sector.