The logistics behind the Super Bowl halftime show

Bad Bunny's Super Bowl halftime performance showcased not only his talent but also an intricate logistics operation that transforms the field into a concert venue within minutes. The NFL, in collaboration with Roc Nation and Jesse Collins Entertainment, orchestrates this massive event involving 2,000 to 3,000 people. The production, with a budget of $13-18 million, relies on precise timing, with every aspect meticulously planned, from equipment transport to performance execution. Despite the glamour, the operation resembles a military drill, highlighting the unsung heroes behind the scenes who ensure everything runs smoothly.