Roses at 35,000 feet: The Valentine's shipping surge

Valentine's Day has transformed into a major event for the global air cargo industry, particularly for flower transportation. Leading up to February, logistics planning begins months in advance to ensure sufficient capacity for the seasonal spike. Airlines like Emirates and LATAM transport millions of flower stems from major exporters in Colombia and Ecuador, often relying on dedicated freighter flights. The logistics involve precise temperature control and coordination to maintain flower quality. As sustainability becomes a priority, initiatives like Sustainable Aviation Fuel are being integrated into operations, highlighting the industry's adaptability during this peak season.