Almost 40% of freight forwarders experience a decrease in profit margins during the Chinese New Year.

A global survey by OntegosCloud reveals that nearly 40% of freight forwarders experience margin losses during the Lunar New Year, primarily due to internal execution gaps rather than market conditions. The study of 700 professionals indicates that most companies either lose ground or maintain their position, with poor decision-making and coordination being significant issues. While many approach the holiday defensively, only a few exploit it for competitive advantage. The findings underscore the importance of effective internal planning and visibility, suggesting that companies investing in these areas will likely outperform competitors during such disruptions.