Nike plans to reduce its workforce by 775 employees as it streamlines its distribution centers in the United States.

Nike is set to lay off approximately 775 employees in Tennessee and Mississippi as part of a consolidation of its U.S. distribution operations aimed at enhancing efficiency and flexibility. This restructuring supports Nike's turnaround strategy, targeting long-term profitability and improved EBIT margins. CEO Elliott Hill noted that while progress has been made in North America, other markets, such as China, will require more time to recover. Significant executive changes have occurred, with all regional heads now reporting directly to Hill, who has restructured teams around key sports.