Kroger strengthens its partnership with Uber as it enhances its fulfillment efforts at the store level.

Kroger has expanded its partnership with Uber Eats, enabling delivery from over 2,600 of its nearly 2,700 supermarkets starting in early 2026. Shoppers can order meals via Kroger's app from restaurants on Uber Eats. This move aligns with Kroger's strategy to enhance online grocery fulfillment using its stores. The partnership also aims to create retail media opportunities for brands. Additionally, Kroger is offering promotions to its Boost loyalty program members, allowing them to access Uber One benefits and vice versa, enhancing customer engagement and value.