New Balance extends its distribution network to the western region.

New Balance recently inaugurated a 806,000-square-foot distribution center in Salt Lake City, enhancing its logistics capabilities with advanced technology, including robots and autonomous vehicles. This facility can handle around 100,000 units daily and will support various sales channels while managing all West Coast operations. The COO emphasized that this investment is crucial for optimizing their supply chain. Additionally, New Balance has expanded its manufacturing in Maine, reflecting its commitment to growing its production and distribution network in the U.S.