JB Hunt reports that shippers anticipate a busy holiday season, even with their efforts to frontload shipments.

Shippers remain optimistic about a traditional holiday peak season despite earlier cargo frontloading to avoid tariffs, according to J.B. Hunt's EVP of Sales and Marketing, Spencer Frazier. While ocean peak season arrived early, the inland supply chain's peak is driven by consumer demand during the holidays. Retail sales rose 5.72% year-over-year in September, indicating strong holiday preparation. However, ongoing tariff actions and financial pressures in the transportation sector have led shippers to prioritize partnerships with carriers that offer agility and reliability.