Freight forwarders are hopeful about AI, but inadequate data hinders its implementation.

A survey by Ontegos Cloud involving over 800 logistics professionals revealed that while nearly half expect AI to significantly impact the freight forwarding industry within three years, most companies struggle with data quality necessary for effective adoption. Only 23% reported high data reliability, raising concerns about the sector's readiness for automation. Many professionals spend excessive time on manual tasks, indicating inefficiencies that AI could address, but the lack of reliable data hinders progress. Improving data quality will be crucial for harnessing AI benefits.