Asos aims to enhance the transparency of its supply chain.

Asos is utilizing the TrusTrace platform to enhance supply chain visibility down to the farm level, aiming for improved traceability, compliance, and risk management. The AI-driven technology facilitates supply chain mapping, product-level traceability, centralized compliance documentation, and analytics for better supplier collaboration. Asos is also integrating Celonis Process Intelligence to optimize its supply chain operations, including logistics and order fulfillment, amid ongoing challenges in the fashion industry related to trade policies and sustainability.