Amanda Ierfino will head WestJet's integrated strategy.

WestJet has appointed Amanda Ierfino as Vice President of Sales & Cargo, effective June 1, 2025, reflecting its commitment to commercial excellence and strategic growth. Ierfino, who has been instrumental in WestJet's sales strategy, will now oversee both the Sales and Cargo divisions, aiming to enhance partnerships and revenue opportunities. This leadership change coincides with the airline's shift to focus on maximizing cargo capacity in its passenger fleet, as it phases out dedicated freighter operations. The integration of these divisions is expected to improve operational efficiency and strengthen WestJet's competitive position in the market.