Chocolate manufacturer adjusts shipping costs to ensure fresher products in stores.

Rocky Mountain Chocolate Factory is adjusting its freight pricing strategy to encourage more frequent orders from franchisees and improve inventory freshness. Interim CEO Jeffrey Geygan highlighted that the company waived all freight charges for orders until June 1, after which a flat monthly fee was introduced. This initiative aims to increase order frequency from every four to two weeks. The company is also enhancing its supply chain with a new ERP system and is preparing to require food delivery platform availability for stores, aiming to modernize its operations and boost revenue.