JM Smucker intends to raise coffee prices due to tariffs.

J.M. Smucker Co. plans to increase coffee prices for the fourth time since June 2024 due to rising import costs from tariffs on coffee beans. The company sources its unroasted beans primarily from Brazil and Vietnam, with tariffs significantly impacting their costs. Smucker's CEO noted that these tariffs, along with high commodity prices, are their biggest challenges. The company aims to mitigate these costs through alternative sourcing and pricing strategies, while also facing higher expenses from other imported goods and retaliatory tariffs from Canada.