Mattel indicates that it may raise prices due to pressures from tariffs.

Mattel's CEO, Ynon Kreiz, announced plans to adjust pricing in response to tariffs and global trade uncertainties, aiming to keep 40-50% of U.S. products priced under $20. The company is diversifying its supply chain, reducing production in China from under 20% to below 15% by next year and planning to relocate 500 toy SKUs. While facing a widening net loss, Mattel remains optimistic about its international business and is increasing cost savings targets. The firm is pausing its full-year guidance amid tariff unpredictability but believes it can adapt effectively to market changes.