Kenya needs to broaden its perishable goods trade in order to maintain and prosper.

Kenya's flower industry, a major contributor to the economy, faces significant challenges threatening its sustainability, as highlighted by Clement Tulezi, CEO of the Kenya Flower Council. Issues like high production costs, extensive taxation, climate change, and strict EU regulations hinder growth. Increased international competition and soaring freight costs further complicate the landscape. Stakeholders emphasize the need for market diversification and government support to enhance export strategies. The Kenya Revenue Authority is implementing reforms to streamline logistics and improve the sector's efficiency, underscoring the importance of collaboration between the public and private sectors to navigate these challenges.