Levi's states that any price increases due to tariffs will be precise and targeted.

Levi Strauss & Co. is assessing the impact of tariffs, likening the situation to the COVID-19 pandemic. Executives highlighted a diverse supply chain, with minimal sourcing from China and significant portions from Mexico and Vietnam, as a strategy to navigate trade volatility. While the company has reduced promotions, it plans to adjust pricing strategically to mitigate tariff effects. Despite uncertainties, Levi's expects a slight revenue decline for the fiscal year but remains optimistic about its strong international sales, which account for nearly 60% of its revenue.