Duluth Trading's challenges with holiday order fulfillment impact their fourth-quarter performance.

Duluth Trading Co. faced processing delays at its Belleville, Wisconsin fulfillment center during the fourth quarter, affecting holiday order fulfillment. A surge in demand over Black Friday depleted inventory at its efficient Adairsville, Georgia center, forcing reliance on the smaller Belleville facility. To manage demand and backlog, the company reduced sales promotions, leading to a 1.8% drop in Q4 net sales, despite record order volume. Enhanced operational protocols were implemented to optimize inventory distribution, with Adairsville processing over 60% of volume at significantly reduced costs.