Insights from 25 retail executives regarding tariffs.

Retailers are adapting to recent tariff changes, with executives discussing strategies during earnings calls. Walmart's CEO expressed confidence about managing tariffs, while other retailers noted varied responses: some, like off-price retailers, feel little concern, while others anticipate price increases for consumers. Many companies are diversifying supply chains and leveraging vendor relationships to mitigate impacts. Leaders emphasized their experience with past tariffs and shared approaches for navigating uncertainty, indicating a mix of cautious optimism and proactive measures to maintain value for customers.