The contribution of GenAI in enhancing supply chain planning.

Gartner research reveals that digital adoption in supply chain planning (SCP) is low, with only 15% of organizations achieving over 75% adoption. Many face challenges, including failed implementations, despite significant investments. Historically, the focus has been on algorithms rather than user experience (UX), hindering adoption. While improvements are emerging, particularly with the rise of Generative AI (GenAI), organizations must balance its integration with other essential tools. GenAI holds promise for enhancing productivity and decision-making but should complement, not replace, a comprehensive digital strategy.