Yeti plans to relocate 80% of its production away from China this year.

Yeti plans to shift 80% of its global drinkware production away from China by the end of the year, a significant increase from its previous goal of 50% by 2025. This strategic move is part of Yeti's efforts to diversify its supply chain and mitigate the impact of a new 10% tariff on Chinese goods, which is expected to cost the company under $10 million this year. Yeti's ongoing diversification is expected to enhance product innovation and growth, with the company investing $60-70 million in supply chain improvements and new technologies in 2024.