What approach is Network Aviation taking to enhance the flower trade in Kenya?

Kenya is a major player in the global cut flower market, generating $1.75 billion in GDP and exporting over 200,000 tonnes annually, primarily to Europe. However, logistical challenges, particularly a shortage of air freight capacity from Nairobi, threaten the horticultural sector's growth and farmers' livelihoods. Network Airline Management (NAM) is addressing these issues by increasing flight frequency and capacity, optimizing routes, and enhancing partnerships to ensure timely delivery of perishable goods. This strategic focus aims to maintain Kenya's competitive edge in floriculture amidst rising demand, especially around peak seasons like Valentine's Day.