Ulta partners with Instacart for same-day delivery services.

Ulta Beauty has partnered with Instacart to provide same-day delivery services from over 1,400 stores nationwide, expanding on its previous partnership with DoorDash. This collaboration aims to enhance the shopping experience by offering added convenience and attracting new customers through Instacart's user base. Instacart sees this partnership as an opportunity to diversify its offerings. Additionally, Ulta recently appointed Kecia Steelman as its new CEO, following the resignation of Dave Kimbell, as the company navigates a challenging fiscal period amid rising competition.