The procurement team at Hapag-Lloyd utilizes a digital tool to enhance supplier visibility.

Amid the COVID-19 pandemic, Hapag-Lloyd faced significant supply chain challenges, prompting the need for improved supplier insights. In 2021, the company partnered with Craft, a supply chain technology firm, to enhance transparency through a supplier intelligence platform. This tool allows Hapag-Lloyd to gather critical data on suppliers, assess risks, and respond quickly to disruptions, such as a recent strike affecting East Coast ports. The platform's features enable the company to adapt schedules and monitor geographical and regulatory risks, ensuring reliable service delivery to customers.