The “Motive Holiday Outlook Report” from Motive, an AI-based fleet management firm, examines trends affecting the freight transportation market ahead of the holiday season. It highlights retailers shifting from just-in-time inventory to earlier stocking due to ongoing supply chain disruptions and anticipates strong consumer demand. The freight sector is slowly recovering, with a projected 5.7% growth in carrier capacity, while safety concerns are heightened by increased crash risks. Additionally, theft and fraud are on the rise, posing challenges for businesses during the holidays.