Monster Beverage’s CEO, Hilton Schlosberg, indicated a cautious stance on tariff mitigation, including potential price increases, due to uncertainty in the trade landscape. He emphasized a commitment to enhancing shareholder value through strategic pricing without harming brand integrity. The recent U.S. aluminum tariffs could adversely affect the packaging sector, prompting concerns from manufacturing groups about rising costs and insufficient domestic production capacity. Meanwhile, Monster is hedged against aluminum price fluctuations and has shifted sourcing to U.S. suppliers to mitigate elevated freight costs.

Source: https://www.supplychaindive.com/news/monster-tariff-approach-aluminum/741795/