Mattel anticipates profit growth in 2025 by diversifying its supply chain, even with new U.S. tariffs on Chinese imports. The company plans to reduce China’s contribution to less than 40% of global production, down from 50%, while the U.S. accounts for about half of its toy sales. By 2027, no country is expected to exceed 25% of production. Since 2018, Mattel has focused on creating a resilient supply chain, utilizing multiple countries for sourcing. The CEO emphasized that this strategy enhances flexibility and positions the company competitively in the market.

Source: https://www.supplychaindive.com/news/mattel-diversified-supply-chain-china-tariffs-barbie-fisher-price/740104/