Supply chain organizations traditionally rely on third-party software for procurement, warehousing, and transportation, leading executives to face decisions about building or buying technology solutions. With recent shifts in venture capital investments and the pursuit of digital transformation, companies like Walmart and FedEx are investing in technology to enhance performance. Executives must focus on their strengths and constraints while developing customized strategies. Key strategies for technology modernization include strong leadership, a product-led culture, careful vendor selection, and fostering innovation to maximize efficiency and satisfaction in supply chain operations.